
Lublinski, an exclusive importer of premium international brands specializing in high-quality kitchen knives, sharpening tools, professional meat equipment, and complementary kitchen products, boasts a rich legacy spanning nearly 80 years. Founded in 1938 by Menachem Lublinski, who immigrated from Poland to Israel, Lublinski began as a knife sharpening business on Shinkin Street in Tel Aviv. Today, Lublinski operates two branches in central Israel and a nationwide sales and service system, serving professionals, enthusiasts, businesses, shops, factories, restaurants, hotels, and more across the country.
In a highly competitive market characterized by rapidly changing products, trends, and uses, Lublinski faced challenges in managing its sales operations efficiently and effectively. With a wide range of products and customers, coordinating sales activities, managing customer relationships, and ensuring timely order processing posed a significant challenge for the Lublinski team.
Lublinski, an exclusive importer of premium international brands specializing in high-quality kitchen knives, sharpening tools, professional meat equipment, and complementary kitchen products, boasts a rich legacy spanning nearly 80 years. Founded in 1938 by Menachem Lublinski, who immigrated from Poland to Israel, Lublinski began as a knife sharpening business on Shinkin Street in Tel Aviv. Today, Lublinski operates two branches in central Israel and a nationwide sales and service system, serving professionals, enthusiasts, businesses, shops, factories, restaurants, hotels, and more across the country.

In a highly competitive market characterized by rapidly changing products, trends, and uses, Lublinski faced challenges in managing its sales operations efficiently and effectively. With a wide range of products and customers, coordinating sales activities, managing customer relationships, and ensuring timely order processing posed a significant challenge for the Lublinski team.
Digitrade developed a dedicated portal for Lublinski’s sales representatives. This portal empowered representatives to efficiently manage customer accounts, place orders, and access product information in real-time, improving sales effectiveness and communication.
Digitrade implemented a user-friendly B2B shop for Lublinski’s customers. The platform allowed customers to easily browse, select, and purchase products online, enhancing the overall buying experience and increasing customer satisfaction.



By partnering with Digitrade and leveraging its innovative solutions, Lublinski has modernized its sales operations and improved customer service. With enhanced efficiency and a seamless buying experience, Lublinski is well-equipped to continue its legacy of providing premium kitchen products for years to come.