
Established in 1978, API Churi Distribution Ltd. has grown to become Israel’s premier import and distribution company for cosmetics, perfumes, and toiletries. With an extensive portfolio boasting industry-leading brands like L’Oreal, Sano, Unilever, Diplomat, Lilit, and Guri, alongside over 20 private labels, API Churi Distribution offers a diverse range of high-quality products at competitive prices. Servicing over 2000 points of sale across Israel, including private stores, mini-markets, supermarkets, cosmetics shops, kibbutzim, and leading wholesalers, API Churi Distribution is renowned for its professional and efficient service.
As API Churi Distribution expanded its reach and product offerings, managing distribution operations and ensuring seamless communication with customers and resellers became increasingly complex. With a vast network of points of sale and resellers to serve, the company sought a comprehensive solution to optimize its distribution processes, enhance customer service, and provide resellers with accurate product data.
Established in 1978, API Churi Distribution Ltd. has grown to become Israel’s premier import and distribution company for cosmetics, perfumes, and toiletries. With an extensive portfolio boasting industry-leading brands like L’Oreal, Sano, Unilever, Diplomat, Lilit, and Guri, alongside over 20 private labels, API Churi Distribution offers a diverse range of high-quality products at competitive prices. Servicing over 2000 points of sale across Israel, including private stores, mini-markets, supermarkets, cosmetics shops, kibbutzim, and leading wholesalers, API Churi Distribution is renowned for its professional and efficient service.

As API Churi Distribution expanded its reach and product offerings, managing distribution operations and ensuring seamless communication with customers and resellers became increasingly complex. With a vast network of points of sale and resellers to serve, the company sought a comprehensive solution to optimize its distribution processes, enhance customer service, and provide resellers with accurate product data.
Digitrade developed a dedicated portal for API Churi Distribution’s sales representatives, enabling them to manage customer accounts efficiently, place orders, and track order status in real-time. This streamlined communication between sales representatives and the company improved overall sales effectiveness.
An implemented user-friendly B2B shop for API Churi Distribution’s customers provided a seamless platform to browse, select, and purchase products online. The B2B shop offered advanced features such as product search, filtering, and pricing customization, enhancing the overall buying experience for customers.
We connected API Churi Distribution’s resellers to its catalog and inventory via an API. This allowed resellers to access accurate product data and inventory levels, enabling them to present products purchased from Churi on their websites in a proper way. API Churi Distribution strengthened its relationships with resellers and improved their ability to market and sell products effectively by providing them with access to up-to-date information.



Digitrade’s innovative distribution solutions have optimized API Churi Distribution Ltd.’s operations, improving customer service and empowering resellers with accurate product information. With enhanced efficiency and a seamless buying experience, API Churi Distribution maintains its leadership in the Israeli cosmetics and toiletries market.